Step 1: Basic Business Analysis of your current business

• We’ll help you analyse your business’s related strengths, weaknesses and critical marketing efforts to uncover hidden or untapped sources of business and income.
  • Identify or define your ideal target market by psychographics, demographics, accessibility, sophistication, and needs, wants and expectations.
  • We’ll use a multi-page Business Analysis Questionnaire as part of your pre-seminar preparation so that you come to the seminar prepared.
  • Where is your business now?
  • What is the ultimate potential of your business?
  • Where would you like your business to be? Your own personal and business goals.
  • What is the quickest, easiest, most effective, and most profitable way to get it there?

Step 2: The Business Growth Action Plan

• We ’ll show you how to identify or create personal and company vision, goals and exit strategy.
• We’ll show you how to identify exploitable strengths, weaknesses and vulnerabilities of your competition.
• We’ll show you how to identify or create your Unique Differentiating Factor.
• Develop specific growth strategies for…
  • Getting more new leads.
  • Improving leads to sales conversion ratio.
  • Increasing the average value of each sale.
  • Improving and enhancing profit margins.
  • Increasing the average number of sales per year per customer.
  • Getting customers to refer more qualified leads.
  • Converting more referred leads to buying customers.
• We’ll show you how to create additional marketing and business systems that create immediate, long-lasting and steady streams of income and business stability.
• We’ll show you how to develop and install effective systems for ethically exploiting, monitoring and optimizing relationships with…
  • Current customers.
  • Past customers.
  • Future customers.
  • Staff / Employees.
  • Vendors / Suppliers
  • Competitors.
  • Centres of Influence.
  • Referral Sources.
  • Media Sources.
• We’ll show you how to implement simple training and staff development of key employees and personnel.

Step 3: How to set up your own Review Process

• Review strategies and systems.
• Appraise growth and progress.
• Where are we?
• Where should we be?
• What else needs to be done?
• Make changes / corrections / additions / deletions.

• See the 2 day programme... • The Three Main“Business Growth” Steps we’ll cover during the 2 day seminar • Additional Resources you’ll receive at the seminar